Stop spending hours writing up cover letters and cancel your premium LinkedIn account. It’s just a waste of $$$. All you need to do is join the Toronto Ad Jobs & Networking group. It’s free (well I mean Facebook will steal all your data but it’s a small price to pay to be able to have a job and eat and live in a house with four roommates and everything) and the whole community is in there. It’s basically the super secret society of ad jobs (and occasionally PR).
That recruiter from Dentsu never answered your LinkedIn message because she’s beating the system and posting in this magical Facebook group like every other hiring manager and group account director in Toronto. She’s in the cult. You’re not.